Josh Lyons
Entrepreneur . Educator . Christian . Investor

About Josh

Just scratching the surface…


I’m Josh Lyons, a relational guide and entrepreneur passionate about helping business leaders grow and succeed. Over the years, I’ve built a career focused on connecting people, ideas, and opportunities. I founded Your Whos, a white-label marketing fulfillment company, and created 4in10, a business management platform designed to help small businesses thrive. I also provide business and relationship development training to leaders, based on processes I've developed that transformed my own business. Now semi-retired, I spend more time homeschooling my daughters and working on the creation of a new education model that's engineered to adapt to the unique needs of each student at any age. I live in the Pensacola area with my wife, Amanda, our children, and our golden retriever, Honey.

Biographical Snapshots

These snapshots provide a glimpse of my past and insight on the trajectory of my future.

1
Past
I grew up in a family that valued faith and resilience. My parents encouraged me to become a pastor, and while I followed that path for many years, I discovered my true calling was elsewhere. I was taught the importance of putting others first. Many Christian values became the foundation of my entrepreneurial journey, helping me navigate challenges, build meaningful connections, and launch my first business in 2015. That was where I began to cultivate resources to empower others to succeed.
2
Present
Today, I balance semi-retirement with my passion for helping small business owners thrive. I am the founder of Your Whos, a white-label marketing agency. Additionally, I created 4in10, a platform designed to simplify growth for entrepreneurs. Now I'm creating and facilitating training programs that teach the fundamentals of business, empowering owners to achieve profitability and clarity. My focus is to guide leaders toward meaningful growth while investing more time homeschooling my children and fostering a life rooted in purpose.
3
Future
I dream of a world where people discover their purpose early and have the resources to achieve it. That is why I am developing a revolutionary education model to help current and future generations live with greater clarity and intention. Beyond business and education, I am focused on creating systems and tools that address global challenges, fostering prosperity and opportunities for individuals and communities to thrive. Professionally, my mission is to systematize the process for connecting leaders to resources.
4
Personal Highlights
Faith, family, and adventure are at the heart of my life. I live in Pensacola with my wife Amanda, daughters Adeline, Felicity, and Belle, who is due in February 2025, and our golden retriever Honey. I find joy in exploring local coffee shops, dancing west coast swing, which is how I met Amanda, and sharing new experiences with my family. From juggling fire as a teenager to living in South Korea and Africa, my personal journey has been full of unique experiences that inspire me to live boldly and connect deeply.
5
Professional Highlights
Since starting my first business in 2015, I’ve built a white-label marketing agency, created the 4in10 business management platform, and developed impactful networking training. My focus is on helping entrepreneurs succeed by offering innovative tools, systems, and strategies tailored to their needs. Through these efforts, I’ve grown a reputation as a master connector and relationship development guide dedicated to empowering business leaders and driving growth.

Podcasts

Fan Favorites

Questions for the Media

Each of the questions below would result in engaging conversation.

1.
What inspired you to become a relationship development guide?
2.
How did your experience with networking lead to a 16,947% increase in revenue, and how do you teach others to replicate that success?
3.
Can you explain the concept behind Your Whos and how it supports those who sell marketing services?
4.
I’ve heard you have something called “Letters for My Children.” What is that?
5.
Why did you decide to semi-retire, and how has that decision shaped your personal and professional priorities?
6.
What is your vision for the new education model you’re developing, and how does it aim to replace the current system?
7.
What role does faith play in your approach to business, family, and education?
8.
How do your personal experiences and background influence your professional philosophy?
9.
What led you to create 4in10, and how does it help small businesses thrive?
10.
How has creating 4in10 shaped the way you view small business success, and what lessons did you learn during its development?
11.
What’s one piece of advice you’d give to small business owners who want to grow their businesses sustainably?
12.
What’s the biggest misconception people have about networking, and how does your training challenge that?

How Josh is Described

Discover how professionals around the United States describe Josh.

Gallery

Take a peek at the moments captured in Josh's life, from day-to-day.

Josh's Initiatives

Brands Josh personally built to support leaders.

Your Whos

This is my white-label marketing agency that...

Your Whos

This is my white-label marketing agency that supports professionals who sell marketing services. We handle marketing fulfillment so those who sell marketing services can focus on building relationships and closing deals. Our streamlined approach makes high-quality marketing accessible and easy to deliver. Your Whos helps service providers increase their cashflow and decrease workloads.

4in10

This is a business management platform for sm...

4in10

This is a business management platform for small business owners in their early years of business. It helps subscribers set goals, track progress, and focus on the foundational components of building a profitable business. The platform is simple to use but packed with impactful features. 4in10 provides the systems needed for entrepreneurs to turn their visions into profitable realities.

Business Foundations Program

This is a focused program designed to help sm...

Business Foundations Program

This is a focused program designed to help small business owners establish the foundational elements their businesses need to thrive. Through six in-depth training sessions, participants clarify their brand, define their ideal audience, refine their offerings, and develop actionable strategies for sustainable growth. It’s not a CRM or coaching service but a resource that complements existing tools and guidance by addressing the often-overlooked fundamentals of building a business. The program equips participants to take meaningful action and build a strong foundation for long-term success.

Relationship Development Training

This training helps business owners, sales pr...

Relationship Development Training

This training helps business owners, sales professionals, and entrepreneurs master the art of building meaningful connections. It is based on my personally developed process, refined over four years, which led to a 170x increase in revenue. Participants learn practical strategies and proven techniques to network effectively and foster genuine relationships. The focus is on creating authentic rapport and building mutually beneficial opportunities. Delivered both virtually and in-person, this program empowers participants to strengthen their networks and drive long-term success.

The ReAlign Group (Coming Soon)

This non-profit is dedicated to helping leade...

The ReAlign Group (Coming Soon)

This non-profit is dedicated to helping leaders align their actions with their passions and purpose. We provide tools and guidance to foster clarity and intentional decisions. Our focus is to assist leaders in creating change in their lives, businesses, and communities.

Your Whos

This is my white-label marketing agency that supports professionals who sell marketing services. We handle marketing fulfillment so those who sell marketing services can focus on building relationships and closing deals. Our streamlined approach makes high-quality marketing accessible and easy to deliver. Your Whos helps service providers increase their cashflow and decrease workloads.

4in10

This is a business management platform for small business owners in their early years of business. It helps subscribers set goals, track progress, and focus on the foundational components of building a profitable business. The platform is simple to use but packed with impactful features. 4in10 provides the systems needed for entrepreneurs to turn their visions into profitable realities.

Business Foundations Program

This is a focused program designed to help small business owners establish the foundational elements their businesses need to thrive. Through six in-depth training sessions, participants clarify their brand, define their ideal audience, refine their offerings, and develop actionable strategies for sustainable growth. It’s not a CRM or coaching service but a resource that complements existing tools and guidance by addressing the often-overlooked fundamentals of building a business. The program equips participants to take meaningful action and build a strong foundation for long-term success.

Relationship Development Training

This training helps business owners, sales professionals, and entrepreneurs master the art of building meaningful connections. It is based on my personally developed process, refined over four years, which led to a 170x increase in revenue. Participants learn practical strategies and proven techniques to network effectively and foster genuine relationships. The focus is on creating authentic rapport and building mutually beneficial opportunities. Delivered both virtually and in-person, this program empowers participants to strengthen their networks and drive long-term success.

The ReAlign Group (Coming Soon)

This non-profit is dedicated to helping leaders align their actions with their passions and purpose. We provide tools and guidance to foster clarity and intentional decisions. Our focus is to assist leaders in creating change in their lives, businesses, and communities.

Speaker Section

Sharing Knowledge, Inspiring Minds, Empowering Change.

Youth Leadership

Inspired over 500 young leaders to embrace innovation, teamwork, and resilience through engaging workshops and interactive keynote sessions.

Youth Leadership

Inspired over 500 young leaders to embrace innovation, teamwork, and resilience through engaging workshops and interactive keynote sessions.

Youth Leadership

Inspired over 500 young leaders to embrace innovation, teamwork, and resilience through engaging workshops and interactive keynote sessions.

Youth Leadership

Inspired over 500 young leaders to embrace innovation, teamwork, and resilience through engaging workshops and interactive keynote sessions.

Company Bio

Where Vision Meets Exceptional Solutions

 
Welcome to my world of creativity and inspiration! I am a passionate and dedicated entrepreneur, author, and podcaster with a strong foundation in storytelling. My journey began with a curiosity to explore ideas and a relentless drive to bring them to life.Over the years, I’ve honed my skills in building impactful businesses, writing thought-provoking content, and creating engaging podcasts that inspire and inform. My approach is audience-focused and impact-driven, delivering value through every venture.
Welcome to my world of creativity and inspiration! I am a passionate and dedicated entrepreneur, author, and podcaster with a strong foundation in storytelling. My journey began with a curiosity to explore ideas and a relentless drive to bring them to life.Over the years, I’ve honed my skills in building impactful businesses, writing thought-provoking content, and creating engaging podcasts that inspire and inform. My approach is audience-focused and impact-driven, delivering value through every venture.
 

Testimonials

Testimonials from some of the leaders I’ve had the privilege of supporting.

Let’s Connect

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